The makeup of hotel guests doesn’t vary greatly between business or pleasure travellers based on demographics alone, but behavioural location data can help segment this group so that we may better understand the purpose of their stay and better serve the needs of the visitor.
In order to define and better understand the behaviours of business travellers, Blis used their Smart Trends tool to at those audiences staying at global hotel chains in London and New York, and cross-referenced them with those visiting popular shared workspaces.
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