New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author
Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient.
These digital-first brands have also undergone a transition to appeal to today’s omni-shopper, with physical stores that enable a seamless experience from online to in-store and vice-versa. However, according to our recent research, some of these DTC brands are experiencing lower levels of engagement with in-person experiences.
The new study analyzed foot traffic at DTC darlings Casper, Amazon, Bonobos, Rent the Runway, Allbirds, Warby Parker and Away. After geofencing showrooms in major cities across the U.S., the research identified DTC brands that have made the transition to brick-and-mortar and measured their success in this complicated retail landscape.
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