Life is Blis – Jack Dellecoste
Tell us about yourself After finishing a degree in communications and media there was a […]
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Insights
The importance of data transparency
Americans who work outside the ad tech space may or may not know what GDPR
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Life is Blis – Eiji Macasaet
I was referred by a colleague from my previous company who was already with Blis. I met with Richard Andrew who told me about the role and how it’d be a good fit for me based on feedback he gathered. It was enticing because this was a lot different from what I’d been doing. Programmatic was excelling, location is a great platform that we have and how Blis had been positioned across different markets all appealed to me.
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Real-world intelligence: Mapping human behaviour to effective mobile marketing
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
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There’s more to marketing than search and social: why real-world intelligence matters
What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.
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How brands can humanize their data
Every brand is struggling with how to assure their customers that the data they share
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Understanding shoppers is essential in a shifting retail landscape
The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.
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5 Tips To My Former Agency Self
What I’ve Learned In My Journey From Agency to AdTech Ever wish you
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All over the world, savvy shoppers prefer omnichannel
In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.
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