In Cannes, Audience Intelligence Took Center Stage
Cannes is always a useful read on where the advertising industry is headed. This year, […]
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Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed
POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising
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Il DOOH traina l’Out-of-Home in Italia: nel 2025 il mercato tocca i 766 milioni di euro
Il Programmatic Digital Out of Home è cresciuto del +19% nel 2024: nonostante gli sviluppi tecnologici persistono ancora alcune barriere alla diffusione sul mercato.
Il DOOH traina l’Out-of-Home in Italia: nel 2025 il mercato tocca i 766 milioni di euro Read More »
The Transparency Mandate: Why Every Dollar Must Now Be Defensible
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained
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Closing the measurement gap with real-world sales data: How Blis and Mastercard are redefining incremental measurement
The measurement problem no one can ignore Marketing has never been more measurable. And yet,
Welcoming Pieter Bos: accelerating growth across Benelux & DACH
Blis continues to strengthen its presence across Europe with the appointment of a new Group
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Perché lo sconto, da solo, non basta: l’esempio di ALDI e Blis
In un mercato altamente competitivo come quello della Grande Distribuzione Organizzata in Italia, la sfida
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Blis and Regit partner to unlock a new era of precision automotive marketing
Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the
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Fendi converte l’awareness in visite reali con l’approccio geo-based di Blis
La collaborazione tra il brand fashion luxury Fendi e l’adtech platform Blis, all’attivo da diversi
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