Location is the Answer for Political Advertisers
With the 2018 midterm election a mere months away and cause-based issues taking center stage, […]
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Insights
Partner Spotlight: Blis Blog Q&A with Tapad
Question 1: How long have you been at Tapad and what is your role? Chaya
Partner Spotlight: Blis Blog Q&A with Tapad Read More »
Equal Pay Day: Are Men and Women Equal in the Eyes of Brands?
In our research paper Unlocking the New Consumer Hierarchy of Needs, we identified a consumer
Equal Pay Day: Are Men and Women Equal in the Eyes of Brands? Read More »
Data Quality + Measurement Standards = Happy Customers
In a world where technology is changing faster than brand marketers can keep up, there
Data Quality + Measurement Standards = Happy Customers Read More »
Partner Spotlight: Tap(ad)ing into Personalization
If there’s one thing we know here at Blis, it’s that everyone is an individual
Partner Spotlight: Tap(ad)ing into Personalization Read More »
Partner Spotlight: Blis Blog Q&A with Telaria
Blis has partnered with leading direct suppler, Telaria, to provide clients access to new premium
Partner Spotlight: Blis Blog Q&A with Telaria Read More »
The Challenge of Building Consumer Trust
The political climate and the rise in fake news has had tremendous (-ly bad) effects
The Challenge of Building Consumer Trust Read More »
Recap of eMarketer’s Location Intelligence 2018 Report
Today eMarketer launched a new report titled Location Intelligence 2018: Consumer Behavior, Data Quality and
Recap of eMarketer’s Location Intelligence 2018 Report Read More »
Looking for Loyalty? Be Personal and Transparent
Today’s consumers find temptation—and advertisements—at every turn. A woman might click an ad for ankle
Looking for Loyalty? Be Personal and Transparent Read More »