Put Ad Dollars Where Your Consumers Are
Across the world, mobile is our primary device. For browsing online or talking to friends, […]
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Insights
The Mobile App Measurability Challenge for DSPs
Why I think the industry is not ready to bill off the viewable impression in
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GDPR: When Challenge Becomes Opportunity
The GDPR isn’t some former East European Communist State. It’s an extensive piece of legislation
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Using Location Data for Personalization
A single, giant billboard designed with mass audiences in mind is no longer enough to
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Where does that latitude/longitude come from?
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
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How to Turn Consumers into Shoppers
Marketers spend a lot of time identifying their ideal audiences. But once they figure that
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Pre-bid/Post-bid Verification: What are your options?
In the world of programmatic advertising, verification has become table stakes. Without some kind of
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Which Data Source is Best?
One of the biggest challenges marketers face as they embark on advanced location-based advertising is
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Putting the Spark into Brick-and-Mortar
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around
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