Media Coverage Archives | Page 10 of 14

Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets

Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.

Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets Read More »

From The Drum: With vaccinations on the rise British retail is bouncing back

With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.

From The Drum: With vaccinations on the rise British retail is bouncing back Read More »

From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit

Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.

From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit Read More »

From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer

Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.

From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer Read More »

From Streetfight: Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers

Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.

From Streetfight: Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers Read More »

From Technoretail: Pietro Ronchetti appointed country manager Italy for Blis

Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.

From Technoretail: Pietro Ronchetti appointed country manager Italy for Blis Read More »

From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis

As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.

From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis Read More »

From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”

With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.

From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready” Read More »

From The Daily Telegraph: Apple’s tracking crackdown hits ad spending

Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt

From The Daily Telegraph: Apple’s tracking crackdown hits ad spending Read More »