Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.
From Technoretail: Pietro Ronchetti appointed country manager Italy for Blis Read More »
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
From The Daily Telegraph: Apple’s tracking crackdown hits ad spending Read More »
As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
From IT Pro Portal: What’s the solution for marketers in the privacy-first world? Read More »
Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
From The Drum: It’s now an Apple ATT world. How can you reach consumers? Read More »
Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?
From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally? Read More »
With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however, others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies ahead.
From The Drum: What’s next for the future of frequency capping? Read More »
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653