From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit

Read the full article on The Drum here.


Over the past decade or so, professional marketers have developed a relationship with third-party cookies and Mobile Advertising IDs (MAIDs) that, arguably, has morphed into an addiction.

Digital media channels have become increasingly popular with marketers for one core reason: traditionally, digital channels have been easier to measure than things like TV or print ads. Being able to accurately measure the reach and calculate the ROI of digital campaigns is hugely attractive to CMO’s.

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