From Chain Store Age: Shoppers focused on value and convenience over brand loyalty, says survey
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
Media Coverage
From AiThority: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From MarTech Series: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections
Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.
From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.
Loctite achieves 24.6% sales uplift across Italy by using Blis’ location powered targeting to drive foot traffic into supermarkets
Milan, xx 2021 – Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of 51% and a sales uplift of 24.6% by encouraging consumers to visit select supermarket stores.
From The Drum: With vaccinations on the rise British retail is bouncing back
With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.
From The Drum: With vaccinations on the rise British retail is bouncing back Read More »
From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer Read More »