From Digiday: As ATT hits critical mass, media spending see-saw from iOS to Android continues

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Read the original article in full on Digiday here.

It’s been three months since Apple’s privacy safeguard arrived and ad execs are still trying to make sense of the company’s stance on tracking — or lack of one. Specifically, when it comes to fingerprinting, the much-maligned tracking technique Apple aimed the safeguard at. 

As it stands, there are still instances of companies gathering data points from a person’s device so they can be tracked across apps and sites even when they have declined to do so. Recent reports from Digiday and the Financial Times are testaments to this.

 
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