Click Insights: Understanding location data and why accurate location-based targeting works

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If a brand or media agency is interested in leveraging location strategies with any partner, it’s important to ask the right questions about how they approach filtering out bad location data. In-house technology, able to accurately detect and remove bad data, is absolutely critical for any player in the location space.

Amy Fox, Product Director of Blis talks about good vs bad location data and why accurate location-based intelligence is so valuable and exciting.

Read the original article here. 

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