Communicate Online: The three factors that changed consumer behaviour this year

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Location-powered advertising and analytics company, Blis has released a new report that highlights the three key factors impacting changes to consumer behavior, with actionable insights for brands to able to harness in their strategies. With the holiday season fast approaching, brands who want to win with consumers should pay close attention to geography, mobility, and psychology. Brands that understand how consumer behavior has changed and harness it in their strategies, will be well-positioned to survive and thrive in this ever-changing landscape.

The study highlights three key areas of consumer behavior that are impacting and being impacted the most: geographical location, modifications to mobility, and the psychological need for interaction. All three interplay and interact with each other.

Read the full article here.

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