Control and convenience rule for COVID-19 consumers

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Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.

The study examined trends in consumer behaviour using location data and mapped these patterns against consumer survey data to understand how brands can better connect with their consumers in the time of coronavirus-related restrictions.

If also found 42 per cent of Australians who responded feel confident leaving the house while 41 per cent feel cautious. However, this confidence plummets at the thought of confined crowded spaces, with just 19 per cent saying they feel confident, 54 per cent feel cautious and 22 per cent feel scared.

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