Convenience Trumps Loyalty During Ramadan

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With Ramadan less than a week away, advertisers and marketers across Southeast Asia are finalising their plans for one of the key sales periods of the year.

Throughout the month, and particularly during Eid al-Fitr, there’s a marked increase in travel, eating out and shopping for gifts.

Mobile phone usage will be a key part of this surge as it is a constant companion for hundreds of millions during Ramadan.

Facebook reports that in both Indonesia and Malaysia, 4 in 5 conversions during Ramadan happen on mobile. And with more than 853 million mobile connections in Southeast Asia, it is clear how important mobile will be for brands trying to reach and convert new and existing customers.

“We’re experts in deciphering location data into real-world intelligence, helping brands create more relevant, engaging and effective digital marketing,” said Richard Andrew, Managing Director of Asia, Blis.

“With the right analysis we can identify the moment when consumers are most ready to purchase. With Ramadan almost upon us, brands have a fantastic opportunity to use location data to engage their customers in an authentic, personal and timely way.”

Here are our top tips for marketers in FMCG, dining and travel looking to maximize their efforts this Ramadan

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