Digiday: Stricter than the ad tech industry expected

It’s been a little under four months since Apple threw the mobile advertising companies and publishers into a spin by announcing new privacy changes that will require app developers to ask users for permission before using their data to track them across third-party websites and apps.

Much of the flustering centered around the wildly differing industry interpretations about exactly which parts of the ad tech sausage factory the tightened rules would apply to. As I wrote back in July, ad tech experts noted there were “significant gray areas” within the documentation Apple had released at the time.

Read the article in full on Digiday here.

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