Our CTO, Aaron McKee, talks about the only sustainable way for the ad ecosystem to thrive. To read the original article in AdExchanger, click here.

Check out some of the key takeaways from the piece:

• Escaping advertisers’ reach: advertisers are imagine missing over half of the most influential customers by relying only on IDs.
  
• Cookie alternatives alone won’t help: while testing solutions designed to replace cookie-based targeting is important, there’s no longer time for stopgap fixes. 
• Finding the missing audience: shifting our collective focus and prioritizing privacy-first, non-ID or non-cookie-reliant solutions is the only sustainable way for the ad ecosystem to thrive. 

Continue reading Aaron’s thoughts in AdExchanger to find out more.