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Blis, the audience-first platform that doesn’t rely on personal data, today (June 14th 2022) announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences and the virtues of privacy-first solutions that don’t rely on IDs to achieve accuracy at scale.
Changes to IDFAs and cookies have fundamentally impacted the ad ecosystem, from planning to targeting and measuring campaigns. The new e-guide looks at data from the UK, Europe, United States, Australia and New Zealand to demonstrate that almost half of the digital addressable audiences on mobile – and nearly half on desktop – are being missed due to IDs.
To enable marketers to uncover the people behind these percentages, Blis also launched its new interactive calculator showing which lifestyle audiences are being impacted the most by this drastic audience deprecation, covering 10 lifestyle audiences from travellers to fashionistas.
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