From the FT: Apple takes on the internet: the Big Tech battle over privacy

The iPhone maker is taking on developers as well as Facebook and Google, transforming the $400bn digital ads market
 

Read the full article on the Financial Times here.

Excerpt:

“The advertising industry has never really cared about individuals, so to speak; they buy media in the tens or hundreds of thousands,” says Amy Fox, director of product at Blis. “You’re a statistic — that’s how you become interesting.”

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