Here’s what happened this week in digital marketing

Report: Stores Still Play an Important Role in the Customer Journey

It might be time to rev up your showrooming strategy.

According to a report by Blis, consumers still discover new products in traditional retail stores.

The survey asked 2,000 people the following question: “Where do you hear about new products the most?”

Here were the top answers:

  1. In-store browsing
  2. Targeted ads
  3. TV
  4. Brands I follow
  5. Friends & family
  6. None of the above

The survey also asked consumers about products they’d rather buy in a store than online. Unsurprisingly, groceries and furniture were the two most popular answers.

Finally, the Blis study also found that people spend 20% to 50% more when they shop in person versus when they shop online.

Click here to read the original article.

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