High Street Not Dead: Aussie Retailers Get A Boost From Study

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In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

“The Real Retail Story” surveyed 805 Australian consumers and found that there is a strong preference for brick-and-mortar stores across most categories, with the majority of respondents stating that they’re willing to spend more in-store than online.

Blis managing director AUNZ Nick Ballard said that we’ve long heard Australian retail is doomed with the rise of Australia’s e-commerce market, but rather than viewing technology as an existential threat, there are instead new opportunities to engage with consumers in more engaging and effective ways.

“The role of the physical store is as important as ever,” Ballard said.

“The power of brick-and-mortar is in providing consumers with an immersive shopping experience, with over half of Aussies preferring to see, touch and feel the quality of the product before buying.

“Shopping online just doesn’t have that same hands-on experience.

“But despite this affection for the visceral and tactile joy of shopping at physical stores, technology and e-commerce have conditioned Australian consumers with new habits and expectations.

“Consumers do not see a delineation between online and offline shopping, rather the modern consumer journey fuses both worlds and it is imperative that brands and retailers do the same.”

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