Blis is the global leader in advanced location data technology. Their proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go. I invited Gil Larsen, VP Americas at the location-based marketing company onto my daily podcast to find out more about how Smart Scale detects and stores relationships between Wi-Fi addresses & specific geo-locations ensuring that accurate location targeting takes place.

Gil was hired to manage the American expansion of UK-based Blis when the New York office launched in 2016. Under his leadership, the US division is now on track to more than triple YOY revenue in 2018, having already doubled total 2017 numbers midway through the year.

As an Advertising sales/business development executive Gil has over 20 years of experience in building strategic media and marketing partnerships with brands. He is responsible for engineering a successful go-to-market strategy and driving Blis’ ad sales revenue in the U.S.

Contributing to this growth was the rollout the of industry-first cost-per-visit (CPV) pricing model in early 2017 as the industry suffered from major data quality and transparency issues. Blis’ perspective has always been that brands deserve accurate data and verifiable value, creating a high standard in the quality of data used and subsequent insights and analytics reporting.

The company recently expanded into the Chicago, Atlanta, and Washington, DC markets with plans to open additional locations in Los Angeles and Toronto by the end of this year. Earlier this year, the New York City office was certified as a great workplace by the independent analysts at Great Place to Work^®.

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