How brands can better serve increasingly elastic customers – From Street Fight

Our VP Americas, Gil Larsen, shared his thoughts on consumers’ preferences and habits. To read the full article in Street Fight, click here.

Gil’s perspective was based on our own report titled ‘What consumers want: understanding the psychology of the pandemic-changed shopper’. Download now to find out more. 

Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic, despite a few minor changes in impulsivity and propensity to shop online that seem to be here to stay. 

One of the many things the pandemic has demonstrated is the elasticity of consumers – they’ll continue to consume and ‘snap back’ to their preferred methods, albeit with some new expectations. 

Check out the full article in Street Fight to find out what businesses need to know regarding the elastic consumer and how they can shift practices to best serve their customers this year.

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