From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?

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Read the full article on Performace Marketing World here.

New data shows how international consumers are responding to the new pop-up prompt from Apple.

Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?

Blis has created an iOS 14.5 tracker based on the programmatic ad opportunities and the number of ad requests coming through their platform. However, it is also worth noting that low opt-in rates, don’t necessarily mean consumers have opted-out.

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