This seminar will cover the latest trends, insights and important topics from the world of DOOH and will showcase how today’s marketers are using DOOH alongside their other marketing channels.

See Alex Wright, Head of Insight, present about how OOH is changing and how the tools used to plan its execution and measure its effectiveness need to keep up! Alex will demonstrate how mobile real-world intelligence can offer a way to profile OOH inventory that enables great efficiency, audience targeting and granularity in measurement.