From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies


To read the original article in Mediatel, click here.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

According to survey research from programmatic advertising company Blis, in-house media planners expect somewhat less on CTV – just over a third (35%) of their budget this year.

As consumers get back to their lives and Covid-19 restrictions continue to lift, media planners are also preparing to increase in-app advertising budgets by 15% in the next five years, Blis has found.

Continue reading the news in Mediatel.

Share this article

We're hiring!

Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here