In-house media planners to ‘spend less’ on connected TV than agencies – From Mediatel

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To read the original article in Mediatel, click here.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

According to survey research from programmatic advertising company Blis, in-house media planners expect somewhat less on CTV – just over a third (35%) of their budget this year.

As consumers get back to their lives and Covid-19 restrictions continue to lift, media planners are also preparing to increase in-app advertising budgets by 15% in the next five years, Blis has found.

Continue reading the news in Mediatel.

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