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Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
According to survey research from programmatic advertising company Blis, in-house media planners expect somewhat less on CTV – just over a third (35%) of their budget this year.
As consumers get back to their lives and Covid-19 restrictions continue to lift, media planners are also preparing to increase in-app advertising budgets by 15% in the next five years, Blis has found.
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