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Read the latest insights from Blis and our research partners on a range of topics from behaviour change and consumer mobility to shopper and industry trends.

What really matters to UK retail shoppers

A fragmented customer journey has disrupted the traditional rules and left us grappling to understand the changing preferences and routines of consumers that are now less predictable than ever before.. Our interactive e-guide help media planners and buyers understand what’s on retail shoppers’ minds and  outline a range of best practices to optimise media planning with privacy-first in mind.

Unwrapping the 2023 QSR media strategy

In this short guide, we’ll travel around the USA to understand who QSR consumers are now, what they really want, how their preferences have adapted, what motivates them and where you can find them.  

The UK grocery list: how to reach shoppers when saving money is the essential item

Understanding today’s grocery shoppers is no easy task. Brand loyalty is under threat, and what once drove purchase decisions may no longer ring quite as true. Our new e-guide reveals what’s driving grocery shoppers across the UK and what you need to bear in mind to get the best deal for your advertising campaigns. 

 

The strategy flow: how retail marketers can build a smooth path in a fragmented consumer journey

In this e-guide, we reveal what’s driving customers across the US to help you understand what your audiences really want and how to reach them cohesively across a fragmented customer journey.

Back to school: how Americans will shop for the next school season

Our new infographic summarizes what the 2023 school shopper wants and what retailers need to bear in mind when planning campaigns.

 

 

 

The great travel reboot:
how to reach the new breed of travellers

From Australia to Singapore and India, people are itching to leave the #throwback travel pics behind and get moving again. Our new interactive e-guide will show how savvy advertisers in APAC can get ahead of their competitors by navigating the new age of travel. 

Missing something? The audiences no one is talking about…yet

With identifiers disappearing, audiences are too. To understand the impact of these missing audiences, we created this e-guide to help you understand the people behind the percentages and get them back on the plan.

The Indian market: return to normality

Our report looks back at 2021 trends and insights to understand the factors shaping consumer behaviour during the rest of 2022.

 

 

The insider report: by media planners, for media planners

From building audiences to measuring campaign success, Blis’ new study reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022 across UK, US and Australia.

What consumers want: Understanding the pandemic-changed shopper

In advance of the new year, Blis conducted a study of US consumers to develop “What consumers want: Understanding the pandemic-changed shopper”.

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