Read the latest insights from Blis and our research partners on a range of topics from behaviour change and consumer mobility to shopper and industry trends.
The great travel reboot:
how to reach the new breed of travellers
From Australia to Singapore and India, people are itching to leave the #throwback travel pics behind and get moving again. Our new interactive e-guide will show how savvy advertisers in APAC can get ahead of their competitors by navigating the new age of travel.
Missing something? The audiences no one is talking about…yet
With identifiers disappearing, audiences are too. To understand the impact of these missing audiences, we created this e-guide to help you understand the people behind the percentages and get them back on the plan.
The Indian market: return to normality
Our report looks back at 2021 trends and insights to understand the factors shaping consumer behaviour during the rest of 2022.
The insider report: by media planners, for media planners
From building audiences to measuring campaign success, Blis’ new study reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022 across UK, US and Australia.
Emerging omnichannel marketing strategies in the CPG industry
Blis and WBR Insights conducted a study of 100 retail leaders to develop “Emerging omnichannel marketing strategies in the CPG industry”.
What consumers want: Understanding the pandemic-changed shopper
In advance of the new year, Blis conducted a study of US consumers to develop “What consumers want: Understanding the pandemic-changed shopper”.
Your guide to getting impersonal
To help brand marketers and agencies navigate the perfect storm of identity and privacy changes, Blis created a no-nonsense guide that explains the changes and outlines our top five tips.
Behaviour change is real
Brands who want to win in this new world order need to understand geography, mobility and psychology, the three most revealing factors providing insight into how and why consumer behaviour has changed and how brands can break through.
What’s normal got to do with it?
In this report, we look at the cyclical nature of the COVID crisis globally through the Crisis/Stability/Recovery framework, how consumers behave when the situation moves in unexpected directions and what brands can do to reach and engage them.
The changing behaviour series
This series explores behaviour change during COVID 2020 across a range of industries and markets.