Insights reports


Read the latest insights from Blis and our research partners on a range of topics from behaviour change and consumer mobility to shopper and industry trends.

The insider report: by media planners, for media planners


From building audiences to measuring campaign success, Blis’ new study reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022 across UK, US and Australia.

What consumers want: Understanding the pandemic-changed shopper


In advance of the new year, Blis conducted a study of US consumers to develop “What consumers want: Understanding the pandemic-changed shopper”. 

Emerging omnichannel marketing strategies in the CPG industry


Blis and WBR Insights conducted a study of 100 retail leaders to develop “Emerging omnichannel marketing strategies in the CPG industry”. 

Your guide to getting impersonal

To help brand marketers and agencies navigate the perfect storm of identity and privacy changes, Blis created a no-nonsense guide that explains the changes and outlines our top five tips.

Behaviour change is real


Brands who want to win in this new world order need to understand geography, mobility and psychology, the three most revealing factors providing insight into how and why consumer behaviour has changed and how brands can break through. 

What’s normal got to do with it?


In this report, we look at the cyclical nature of the COVID crisis globally through the Crisis/Stability/Recovery framework, how consumers behave when the situation moves in unexpected directions and what brands can do to reach and engage them.

The changing behaviour series


This series explores behaviour change during COVID 2020 across a range of industries and markets.

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