Reports

Insights reports

 

Read the latest insights from Blis and our research partners on a range of topics from behaviour change and consumer mobility to shopper and industry trends.

The insider report: by media planners, for media planners

 

From building audiences to measuring campaign success, Blis’ new study reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022 across UK, US and Australia.

What consumers want: Understanding the pandemic-changed shopper

 

In advance of the new year, Blis conducted a study of US consumers to develop “What consumers want: Understanding the pandemic-changed shopper”. 

Emerging omnichannel marketing strategies in the CPG industry

 

Blis and WBR Insights conducted a study of 100 retail leaders to develop “Emerging omnichannel marketing strategies in the CPG industry”. 

Your guide to getting impersonal

 
To help brand marketers and agencies navigate the perfect storm of identity and privacy changes, Blis created a no-nonsense guide that explains the changes and outlines our top five tips.

Behaviour change is real

 

Brands who want to win in this new world order need to understand geography, mobility and psychology, the three most revealing factors providing insight into how and why consumer behaviour has changed and how brands can break through. 

What’s normal got to do with it?

 

In this report, we look at the cyclical nature of the COVID crisis globally through the Crisis/Stability/Recovery framework, how consumers behave when the situation moves in unexpected directions and what brands can do to reach and engage them.

The changing behaviour series

 

This series explores behaviour change during COVID 2020 across a range of industries and markets.

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