IRI: Foot Traffic on the Road to Recovery

The degree of mobility varies market to market throughout the U.S. Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and analytics firm, and a partner of IRI’s, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are. Learn strategies for generating messages that fit the moment and the location.

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