Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Rebrands AdWords, Releases Simpler Solutions for Marketers & Small Businesses (June 28, 2018)
LSA Insider: “As a result of the various changes in consumer behaviors, like the adoption of mobile and multi-channel usage, Google is presenting marketers with simplified brands and solutions for their advertising products.”
Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously (June 28, 2018)
GeoMarketing: “A survey of 2,000 people from location behavioral analyst Blis Global says that dynamic has flipped almost completely: less than one in four respondents indicated they rely on TV for new product discovery today, instead favoring the store as a source of inspiration.”
The growing importance of remarketing audiences in Google paid search management (June 28, 2018)
Search Engine Land: “With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.”
Shopping via voice gains momentum (June 27, 2018)
Mobile Marketer: “Voice commerce by smart home devices is starting to gain momentum, with 26% of the owners of smart speakers reporting that they have made a purchase by voice.”
Google Lets Businesses Know What Customers Think (June 27, 2018)
Search Engine Journal: “A new addition to the Google My Business insights section for cafes and restaurants offers data about subjective attributes, which are based on customers’ opinions.”
Live Digital Ad Viewing Grows, Sports Is Key Driver (June 27, 2018)
MediaPost: “Live viewing of advertising views on all digital media platforms continues to rapidly climb — with sports content a main reason.”
MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry (June 26, 2018)
Business Wire: “MomentFeed has built the Paid Media Manager solution from the ground up with the needs of multi-location brands in mind.”
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