MasterCard India was seeking to increase international and domestic travel spend from their affluent business and leisure traveler card holders during the holiday season. Their goal was to drive qualified leads to their summer travel landing page to learn more.
MasterCard India partnered with Blis to track the device IDs of consumers seen in target locations, such as airport lounges, four and five star hotels and affluent neighborhoods, using Blis’ Audience Targeting solution.
- Devices seen in target locations were retargeted later with engaging creative encouraging consumers to click to find out more and consider spending with their MasterCard.
- Blis also targeted cross device on mobile, tablet and desktop.
Results and insights
Qualified leads to landing page
Tablet CTR (best performing device)
Store visit rate
Store visit uplift (control to exposed)