Mastercard-Logo
65,000
qualified leads
to landing page

Brand challenge

MasterCard India was seeking to increase international and domestic travel spend from their affluent business and leisure traveler card holders during the holiday season. Their goal was to drive qualified leads to their summer travel landing page to learn more.

Blis solution

MasterCard India partnered with Blis to track the device IDs of consumers seen in target locations, such as airport lounges, four and five star hotels and affluent neighborhoods, using Blis’ Audience Targeting solution.

  • Devices seen in target locations were retargeted later with engaging creative encouraging consumers to click to find out more and consider spending with their MasterCard.
  • Blis also targeted cross device on mobile, tablet and desktop.

Results and insights

Sunday

Best performing day

65,000

Qualified leads to landing page

2.32%

Average CTR

11.67%

Tablet CTR (best performing device)

0.35%

Store visit rate

70%

Store visit uplift (control to exposed)

Share on linkedin
Share on facebook
Share on twitter
Scroll to Top

Thanks for subscribing.

You will soon receive our
latest news & insights