As part of our recent partnership with Supplier Community, Blis is launching a six-part video blog series to help educate shopper marketers on the value of location data. Follow along with our subject matter expert Tom Brydon as we discuss everything from data transparency to optimization to bridging the physical and digital worlds for shopper marketers.

Part 6: The “cast-a-wide-net” approach is obsolete in marketing because we have the technology available to execute very targeted, personalized campaigns. Mobile touchpoints have played a critical role in this transformation; they’re a powerful tool for shopper marketers and can be utilized to tailor strategies and create more effective campaigns.

Topics Include:

• Utilizing mobile behaviors to identify consumer patterns
• Leveraging location data to tailor advertising
• Maximizing ad spend via mobile touchpoints

Missed last week’s video? Click here to catch up!