Movers & Shakers: Blis

Diane Perlman appointed CMO at Blis

Location data technology firm Blis has revealed a new chief marketing officer in the form of Diane Perlman, an industry veteran who will oversee the company’s global marketing strategy. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to Blis after having spent the last nine months as Interim CMO at video ad tech company Unruly.

Perlman previously led the UK marketing communications for Windows Phone at Microsoft and later created and ran the Microsoft Ventures Accelerator, graduating nearly 40 startups. She was subsequently the chief marketing officer at global startup accelerator MassChallenge. Her appointment at Blis comes off the heels of US growth for the firm, where the division is on track to more than triple year-on-year revenue in 2018.

“I am very impressed with Blis and its mission to provide transparency to brands through its proprietary data and insights verification platform in a post-GDPR world,” said Perlman. “It’s super exciting to be joining Blis at such a big milestone in their US growth, and I look forward to leveraging my expertise to help scale the business further both in the US and globally.”

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