O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.

The product, called ‘telco-powered targeting – together with O2’, makes use of aggregated and anonymised customer behaviour data to match websites with audience segments, enabling advertisers to reach people based on ‘real’ customer behaviour.

Audiences can be targeted based on demographics, lifestyles, or life stages, with a particular focus on those who have shown an affinity toward particular brands, hobbies, or interests.

Read the original article here.