ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.
Blis and AdMoove partner
After successfully trying out cooperations in other markets, location data specialist Blis is now tackling market entry in France and Belgium. The tried and tested approach of teaming up with a mobile marketing specialist is this time applied to French outfit AdMoove. Together the two companies are hoping to offer more features to their French and Belgium customers – and increasing the number of brands which are trying to expand their audiences.
“Brands in both established and emerging markets are eager to harness the benefits of location-powered advertising. With this partnership, we have an outstanding company to represent us in France and Belgium, providing localised support for our best-in-class solutions”, explains Paul Thompson, VP EMEA, Blis. “That means we benefit from increased access to exciting markets; and we’re looking forward to having a solid European footprint. The French market is an ad tech hot bed and we’ve seen growing demand from clients in both France and Belgium for more location-data technologies; which is why this is the perfect time to expand into these markets.”
What’s in it for AdMoove? “This partnership enables Blis to leverage AdMoove’s network of direct publishers. It also empowers AdMoove to expand its services and offer a complete line of solutions based on location data”, Vladimir Chou, Director of Ad Operations, AdMoove, says.
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