Blis hires ad tech veteran Alex Boras as President of Blis US
Blis hires ad tech veteran Alex Boras as President of Blis US
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Blis joins the Italian Osservatorio Internet Media conference on the evolution of measurement models
At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.
Blis partners with Place Exchange to bring expanded digital out-of-home inventory to its platform
The partnership will give clients expanded access to leading DOOH inventory across Europe and the Americas.
New Blis’ research shows that over half of US marketers still haven’t tested Chrome Privacy Sandbox
The company plans to release a full guide to help the industry understand how to overcome the challenges based on what consumers value and expect out of their advertising experience.
We did it (again!): Blis leads the overall ‘Grand Prix’ for AdNetworks/ Exchanges, DSP and Sales Houses, according to the IPA Digital Media Owners Autumn survey
What a way to wrap up the year! The latest IPA Digital Media Owners survey is out, and according to agencies and digital specialists, Blis ranks first among UK Ad Networks/ Exchanges, DSPs and Sales Houses for overall client experience.
Brand Innovators: Culture and Entertainment Summit
Blis is heading to the ‘red carpet’ at Brand Innovators’ Culture and Entertainment Summit hosted by The Fifth Agency at Fox Studios on September 14th.
MediaPost Retail Brand Insider Summit
Blis is excited to be a keynote speaker at the upcoming MediaPost Retail Brand Insider Summit on August 20-23 in Lake Tahoe, CA.