Location-powered insights enriched with rich and anonymised 3rd-party data signals
At huge scale
Deep and
useful insight
370 million consented panelists
in over 160 countries
Audience Explorer
Discover your customers. Drive better outcomes.
Say hello to the most comprehensive audience insights so you can build richer and better performing campaigns, ready for activation programmatically across any platform.
Data signals include:
- Employment details
- Demographics
- Socioeconomic status
- Household income & expenditure
Discover
Understand your customers’ behaviours and lifestyles and what makes them unique
Build
Access the most precise, accurate
real-world audiences for location-first planning
Deliver
Achieve your key campaign outcomes successfully without the reliance on personal data
Trend & Insight Reports
While our powerful Smart Platform and Audience Explorer mine for accurate and rich data, our experienced Insights Team provide that human touch, to enrich campaign planning and business strategy even further, giving you a solid understanding of:
Your customers
Gain a unique view of real-world consumer behaviour.
Your competitors
Attract new customers and map loyalty through competitor conquesting.
Trends over time
Shift tactics based on seasonal peaks
and trends to improve ROI.
Competitive crossover analysis lets you identify the overlap between your customers and competitors’ customers, as well as their lifestyle behaviours.
With competitive crossover analysis, you’ll find answers to key marketing questions, including:
- Are there untapped audiences with high lifestyle crossover that I should be trying to reach?
- Are there key competitors I need to be aware of during certain seasonal events?
- Are there regional considerations I should take into account for my national campaigns?
Use our loyalty analysis to determine and monitor brand exclusivity against your top competitors and guide you to answer these important questions:
- Are there untapped audiences we should be trying to reach – audiences that don’t appear to have loyalty to any brand?
- Are we missing opportunities to retain brand loyalty of our existing customers?
- Should we consider building a loyalty programme for our brand?
With a Trend & Insight Reports license, you’ll have access to:
Full access to the
Smart Platform to see
your monthly reports
Up to 10
competitor/lifestyle
comparisons
Downloadable charts and aggregated data for better cross-media
planning
Dedicated client services manager to set up your reports and be on hand for questions you have
“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”
Deliver better outcomes today
