Precision Planning

Actionable insight at your fingertips

Precision Planning

Location-powered insights enriched with rich and anonymised 3rd-party data signals

At huge scale

Deep and
useful insight

370 million consented panelists
in over 160 countries

Audience Explorer

Discover your customers. Drive better outcomes.

The Audience Explorer is a visual and interactive tool for audience discovery. It ingests data from a global panel of 370 million opted-in consumers and combines precise location data with hundreds of aggregated and anonymised rich 3rd-party signals.

Say hello to the most comprehensive audience insights so you can build richer and better performing campaigns, ready for activation programmatically across any platform.

Data signals include:

  • Employment details
  • Demographics
  • Socioeconomic status
  • Household income & expenditure
Discover Blis precision planning


Understand your customers’ behaviours and lifestyles and what makes them unique


Access the most precise, accurate
real-world audiences for location-first planning


Achieve your key campaign outcomes successfully without the reliance on personal data

Trend & Insight Reports

While our powerful Smart Platform and Audience Explorer mine for accurate and rich data, our experienced Insights Team provide that human touch, to enrich campaign planning and business strategy even further, giving you a solid understanding of:

Your customers

Gain a unique view of real-world consumer behaviour.

Your competitors

Attract new customers and map loyalty through competitor conquesting.

Trends over time

Shift tactics based on seasonal peaks 

and trends to improve ROI.

Competitive crossover analysis lets you identify the overlap between your customers and competitors’ customers, as well as their lifestyle behaviours.

With competitive crossover analysis, you’ll find answers to key marketing questions, including:

  • Are there untapped audiences with high lifestyle crossover that I should be trying to reach?
  • Are there key competitors I need to be aware of during certain seasonal events?
  • Are there regional considerations I should take into account for my national campaigns?

Use our loyalty analysis to determine and monitor brand exclusivity against your top competitors and guide you to answer these important questions:

  • Are there untapped audiences we should be trying to reach – audiences that don’t appear to have loyalty to any brand?
  • Are we missing opportunities to retain brand loyalty of our existing customers?
  • Should we consider building a loyalty programme for our brand?

With a Trend & Insight Reports license,
you’ll have access to:

Full access to the 

Smart Platform to see 

your monthly reports

Up to 10




Downloadable charts and aggregated data for better cross-media 


Dedicated client services manager to set up your reports and be on hand for questions you have


“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”

Vincenzo Montella – Media Specialist, Renault Italia
uplift from control groups to those exposed to the ads.

Deliver better outcomes today

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