Plan your campaigns with Blis

Discover. Build. Deliver.

Visit the Audience Explorer hub with Blis

Planning

Audience-first planning with Audience Explorer

Our approach is unique in the market, because we build audiences from valuable and consented location data, coupled with other rich and powerful data sets in Blis Audience Explorer, providing the most accurate view of what people are actually doing in the real world.

Rich data sources

In Audience Explorer, the most visual, interactive planning tool on the market, we starting with location, first-party or publisher data, we layer on anonymised and aggregated third-party data signals, such as lifestyles, socio-demographics and spending habits from exciting data partners like Mastercard, Vodafone, O2 and Roy Morgan.*

*market dependent

The simplicity of
Audience Explorer

The combined strength of these data sets means that you can easily build audiences globally via our Audience Explorer planning tool and then target them using our unique, multidimensional approach.

Blis’ planning tool is incredible. It provides a deeper level of relevancy to our campaigns/clients and a true insight into nuances based on location

Dani Colubriale
Account Director

Best in class geo-targeted proposition at scale.

Adam Smith
Precision Lead

Blis allows brands to achieve personalised and scalable targeting using both online and offline data, all without reliance on personal data.

Genevieve Longhi
Account Executive

Blis has a great team and when it comes to client service they are top notch! Everyone in the team knows their product inside out and the end to end service is great!

Stephen Lee
Outcomes Account Director

"Blis’ planning tool is incredible. It provides a deeper level of relevancy to our campaigns/clients and a true insight into nuances based on location"

Dani Colubriale,
Account Director

"Best in class geo-targeted proposition at scale."

Adam Smith,
Precision Lead

"Blis allows brands to achieve personalised and scalable targeting using both online and offline data, all without reliance on personal data."

Genevieve Longhi,
Account Executive

“Blis has a great team and when it comes to client service they are top notch! Everyone in the team knows their product inside out and the end to end service is great!”

Stephen Lee,
Outcomes Account Director