Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
“This tracker is for brands and agencies that want to get a quick view on consumer sentiment. It’s a temperature check that can be used in conjunction with other data sources such as retail foot traffic and consumer movement data to give a rounded view of progress through the various stages of crisis, stability, and recovery,” says Blis’ Alex Wright.
Read the original article here.