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The three golden tips for grocery brands in the UK

With brand loyalty under threat, understanding what really matters to customers is the only way to stay relevant. Our new interactive infographic, ‘What really matters to grocery shoppers when money is short’, reveals what’s on the UK consumers’ minds and how grocery brands can stay relevant during challenging times.

Here are three key practical tips:

  • Increasing awareness: Customers know who you are, but that doesn’t mean they’re always thinking about you. Build top-of-mind awareness to ensure you’re always the first option, associating yourself with what matters to which shoppers – whether that’s quality, cost, convenience or indulgence.
  • Gaining market share: Embrace a mindset of perpetual acquisition. Give shoppers reasons to pop in and more reasons to keep coming back – after all, that’s where grocery shoppers spend most of their budget. 
  • Building loyalty: Disloyalty is the default state. Invest in loyalty programmes that allow consumers to take advantage of benefits fairly quickly. That will help you become much more valuable in the long run. 

Through our integrated planning and activation platform, Audience Explorer, you can discover what makes your customers unique, build richer media plans and deliver better outcomes without reliance on personal data. Download our infographic and contact us to learn more about Audience Explorer.

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