From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
From Digiday: ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
The importance of data freshness in predicting customer lifestyle changes
Cultural shifts in today’s consumer behaviors have coincided with an overall decline of traditional shopping
What to Look for in Your GDPR Mandated Data Protection Officer
The European Union’s General Data Protection Regulation (GDPR) requires the designation of a data protection officer (DPO). With the GDPR having gone into effect last May, we trust if you’re on the hook for GDPR compliance you’ve already done this.
17 Great Books for Anyone Who Wants to Get Ahead in Business
If you want to improve the quality of your life, one of easiest ways to
5 Trends That Will Shape The Future of Work
Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work.
What 5g Means For Mobile Marketing
After a busy few days for 5G announcements, Aaron McKee, CTO at Blis, considers what