The Industry needs to act together to fix brand safety

Charlie Smith, UK MD at Blis, argues that when it comes to brand safety, advertising can’t survive on good intentions alone. If anyone was in any doubt about the seriousness of the brand safety issue, yesterday’s news that some of the world biggest agency groups had come together to form the The Advertiser Protection Bureau (APB) should make them think again.

Enough of Bitcoin, Let’s Talk About Blockchain

Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.

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