The newly reopened Funan mall is unlike any other shopping mall in Singapore, which embraces
Dave King, the former Exterion Media managing director and Telegraph veteran, has resurfaced at location
Like most industries, advertising is held back by uncertainty but moved forward by innovation. Many major companies have funded pilot projects, but widespread adoption of blockchain in advertising just isn’t there yet.
We’re living in exciting (retail) times. The FMCG sector has been undergoing a decade of
In recent years, there have been a multitude of questions around how businesses approach the
Charlie Smith, UK MD at Blis, argues that when it comes to brand safety, advertising can’t survive on good intentions alone. If anyone was in any doubt about the seriousness of the brand safety issue, yesterday’s news that some of the world biggest agency groups had come together to form the The Advertiser Protection Bureau (APB) should make them think again.
Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.
When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But
Blis, the global pioneer in advanced location data technology, has formed a strategic partnership with leading Latin American media specialist, Netcom. This partnership will enable Blis’ industry leading, mobile location based advertising products and services, to be available in Latin American and Caribbean media markets for the first time.