Knowing where an audience is and understanding its behaviour is key to planning a digital
Alex Wright is the Head of Insight at location data and intelligence specialist Blis. For
Alex Wright, head of insights at Blis, argues that using the phone someone owns to predict their behaviour or spending power is a futile exercise, but that other data points can help paint a more accurate picture.
The internet has transformed the world as we know it, changing the way we operate,
For retailers, the holidays seem to start earlier and earlier every year, with some retailers
There’s an easy answer here, and a harder one. The easy answer is to achieve
At Blis, we’re fond of saying that ‘where you go defines who you are.’ While
You might remember that back in December 2017 we launched our Smart Trends tool, an
In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution.