Alex Wright

Debunking the Apple/Android User Myth

Alex Wright, head of insights at Blis, argues that using the phone someone owns to predict their behaviour or spending power is a futile exercise, but that other data points can help paint a more accurate picture.

TechBytes with Alex Wright, Head of Insight, Blis

In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution.

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