Self-service advertising technology is not for everyone, but for hands-on marketers that are ready and willing to learn, the benefits can go well beyond cutting down costs, according to Blis’ head of product, Amy Fox… even if there’s some trial and error along the way.
As important as customer relationships are their ad tech providers’ data partnerships. Companies with strong data partnerships can open up new worlds of opportunity to brands by providing new audience insights and ways to reach them.
Below you will find each of the 50 Women You Need to Know in Martech, as well as a quote from her that struck a chord with us.
Congratulations to Amy Fox! SELECTED AS ONE OF 50 WOMEN YOU NEED TO KNOW IN MARTECH – 2018.
Location analytics platform Blis is rolling out the beta launch of Smart Trends, a new data and insights tool that allows marketers to analyze consumer behavior, from profiling to attribution, by capturing and activating mobile movement data.
As we’ve underscored in previous posts in this series, bad data is an ongoing concern
At Blis, we generally only approve a small percentage of the location data that comes
As we’ve noted in previous posts, GPS is the Gold Standard when it comes to
As discussed in our previous blog post , Blis is incredibly selective with respect to
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
