The twentieth-century American engineer and statistician W. Edwards Deming once said, “Just because you can measure everything,
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
Celebrated in The Drum as one of 50 women under 30 disrupting the digital space,