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How to Avoid Bad Data

As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we

UK Location Intelligence Veteran Stakes US Claim

“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.

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