Embracing the Retailer’s Dream Metric: Cost Per Visit
The twentieth-century American engineer and statistician W. Edwards Deming once said, “Just because you can measure everything,
How to Avoid Bad Data
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
Where does that latitude/longitude come from?
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
UK Location Intelligence Veteran Stakes US Claim
“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
Spotlight on Data Accuracy and Polygons: With Amy Fox
Celebrated in The Drum as one of 50 women under 30 disrupting the digital space,