MobileMarketing Magazine: O2 links up with Blis on behavioural targeting product
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.
Blis partners with O2 to bring new behavioural targeting product to the UK
Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.
How to Make Friends & Influence People
As important as customer relationships are their ad tech providers’ data partnerships. Companies with strong data partnerships can open up new worlds of opportunity to brands by providing new audience insights and ways to reach them.