68% of Aussie C-suite still struggle to prove ROI when using location data in new study
25% of senior marketing leaders still don’t know how to apply location-based data AUSTRALIA
Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.