Behavioural Data

Blis partners with O2 to bring new behavioural targeting product to the UK

Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.

Harnessing the power of behavioural data to understand consumers

At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale. 

Why location and behavioural data are the perfect match

Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting.  But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly. 

Apple Acquires Shazam: The Industry Reacts

Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.

Despite promise, brands still struggle using location data

Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.

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