Ben Phillips

People on the Move

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

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Blis Hires New VP of Strategic Accounts

Blis, the location data technology platform, has appointed Ben Phillips as VP of Strategic Accounts. Mr Phillips will bring direct agency experience to the senior leadership team based in London. He will be working with clients, continuing to evangelise the strengths that mobile can bring to the marketing mix.

Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.

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Mobile, what a year!

When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.

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