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There’s more to marketing than search and social: why real-world intelligence matters

What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.

Chinese New Year: Tradition Meets Tech

While commonly associated with China where it began, Chinese New Year (CNY) is one of the most important holidays for ethnic Chinese communities all around the world. We explore the significance of this cultural event for our Blis offices around Asia.

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