Marketers spend a lot of time identifying their ideal audiences. But once they figure that
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
Blis says new offering can predict where consumers will go – and will only charge for ‘successful conversions’
Location intelligence company Blis has launched Blis Futures, an AI-powered mobile advertising product it says predicts consumers’ future whereabouts – and Belgian beer Stella Artois has signed on to use it to guarantee it sees new customers in bars.
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
AB InBev-owned beer brand Stella Artois has partnered with ad tech firm Blis for the launch an artificial intelligence-powered, predictive location modelling solution, Blis Futures, which it claims identifies consumers most likely to visit specific locations.
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.
Global location intelligence company, Blis, has announced the launch of a mobile advertising industry-first Artificial Intelligence (AI)-powered solution that predicts consumers’ future location: Blis Futures. Blis Futures will be available in all territories Blis is currently active in, including the GCC.
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modelling solution.
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.