Blis Indonesia

Brand loyalty takes a back seat during Ramadan in Indonesia, says new study

Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.

Blis Opens Indonesia Office

Blis, the global location data technology platform, has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.

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